Vision & People advertising and marketing agency Poznań Warsaw

VISION

people

Big visions implemented by tech driven people

SHOWREEL

We are in charge of digital communication of the Volkswagen Financial Services brand – we built a digital customer path where we generate traffic (SEO, image campaigns) and provide strategic supervision to ensure continuous online conversion growth.

We increased the count of important leads by analysing the VW FS environments and implementing financial calculators in the key contact points on the client’s path.

We developed a system of numerous interconnected tools based on recipient data, which helped introduce automated communication in digital channels to the effect of personalised support for over 150 thousand customers of VW FS.

We have prepared a brand strategy and communication for the store offering second-hand cars available for immediate delivery, with financing available through VW FS.

We provided the chain with support in its international expansion by developing the first TV and OOH campaign, which introduced the brand on the Czech and Slovakian markets.

We developed a creative platform with two dimensions of proximity – mother-daughter and physical proximity of traditional stores. “I’m in Hebe” is four years of distinct TV and DIGITAL ads, 16 video spots, and rising interest in the brand’s offer.

We produced a series of recordings for the video campaign on Tik Tok. This way, the brand combined the cohesion of the communication language with adaptation to the specifics of the channel and its audience.

We repositioned the Duży Ben brand according to research. We replaced the stylish derby in the logo with a more egalitarian symbol – a bottle cap. We rebranded all assets: from the colour of the price tag to the loyalty program.

We handle all aspects of photo shoots for the brand: from the set design through photographers to the directors.

In 2019, we cleaned up bottle caps from the banks of the Warta. To make it more visible how many caps were left, we created a mosaic billboard, which was distinguished in the creativity competition, Kreatura.

For over three years, we have been responsible for creating and implementing a digital communication strategy, especially for: social media, e-commerce, web content, paid campaigns, and marketing automation

We developed the first television campaign of the Sinsay brand. The three-spot series covers the most important moments in scope of children going back to school and provides an opportunity to present the collection.

The “Discover Your Plus” campaign saw influencers telling us about what makes them confident. They encouraged their fans to share their “pluses” and received plenty of moving responses, which gave women the power to confidently care for themselves.

We changed the way we talk about important affairs. In scope of the “Alcohol and Car? It Doesn’t Rhyme” campaign we brought together PIH and Piotr Fronczewski to rap the message created with the thousands of participants in the social media campaign.

We prepared the “Don’t Drop Out of Circulation” campaign encouraging people to return returnable bottles. The campaign combines ecology and trends and included development of a stylish bottle holder fanny pack.

We build corporate communication in digital channels, covering: social media, corporate website, podcasts, and application. Communication is based on three pillars: beer culture, responsible drinking and employer branding.

We developed the campaign introducing the first VIlhem Hammershoi exhibit in Poland. Despite the holiday rush, the exhibit was visited by a record number of people and the campaign was recognised in the Muzeum Widzialne 2022 contest.

We prepared and operated multichannel consumer lotteries: from the creative idea and mechanism through legal and organisational support to development of all communication materials.

We developed a new product campaign – “Delicious, Naturally”. It included 30-second, 15-second, and 6-second spots for television and digital activity.

We ensured traffic in Dealz stores for the holidays by reaching customers playing on Twitch, looking for inspirations on Pinterest, and bargain hunters near the stores. The result? A footfall higher by around 25%.

We combined what we know about shopping missions and analysed receipts to design a store offering physical proximity to shoppers and fast shopping all day long. The result? Lewiatan Express, “shopping in a moment for every moment”.

We organised the #mojaCOOLgirl promotional contest, which turned into a platform to show appreciation for all of our women. We showed that Women’s Day can last much longer than just one day in the year.